Urtekram Sandwich spread — Beetroot & Horseradish

Identification

This jar is Urtekram's "Sandwich spread" in a beetroot (röd) variety — clearly labelled with the Urtekram logo, the "Always Organic" tagline, the EU organic leaf mark and a "vegan" badge. The vivid pink colour and small Swedish-language flavour text visible on the label indicate a beetroot & horseradish style spread.

Brand origin and HQ

Urtekram is a Danish organic food and personal-care brand that was founded in Denmark (the company traces back to the early 1970s) and operates from Mariager in northern Denmark. (cr.abgsc.com)

Ownership and corporate status

Urtekram International A/S is part of the Midsona group after Midsona AB (a Swedish company focused on health & well‑being brands) acquired Urtekram in 2015; Midsona integrates Urtekram into its Nordic branded foods portfolio. (news.cision.com)

Manufacturing and distribution

Urtekram historically imports, packs and manufactures many of its organic food products from its Denmark operations (head office/packing site in Mariager), and Urtekram food spreads are primarily produced/packed in Denmark for the Nordic market. Distribution and retail for Urtekram brands are handled through Midsona’s Nordic channels and local distributors. (scribd.com)

Notes & verification

If you need the exact production country/factory for this specific jar (batch-level traceability), please upload a clear photo of the back label that includes the full ingredient and manufacturer line ("Made in..." / factory address) or the barcode — that will allow precise confirmation of manufacturing site and country.