Löfbergs Lila kaffe

Löfbergs Lila kaffe is a retail coffee product from Löfbergs, a Swedish coffee roastery founded in 1906 and headquartered in Karlstad, Sweden. The brand originally used the name “Löfbergs Lila” (noted for its purple packaging) and in recent years the company has marketed under the shorter name Löfbergs while retaining the iconic purple colour.

Manufacturing and production: Löfbergs’ primary roasting and production is based in Sweden (Karlstad), where the company operates major roasting facilities. The company also runs roasting/production sites in other Nordic and Baltic countries—notably Denmark, Norway and Latvia—so the product is manufactured across multiple regional sites with Sweden as the primary production base.

Ownership and corporate structure: Löfbergs remains a privately held, family-owned company (the Löfberg family) operating under AB Anders Löfberg (trading as Löfbergs). The company is the ultimate owner of the Löfbergs brand and related product lines and operates a group structure that includes other brands such as Peter Larsen Kaffe and Kobbs. Löfbergs positions itself as a large importer and roaster of organic and Fairtrade coffee, with a strong sustainability focus and long-standing presence in Nordic retail, out-of-home and export markets.