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Labello Original lip balm

ownermaxingvest AG (Germany)
originGermany
manufacturedGermany

Labello is a world-renowned brand of lip care products, originally introduced in 1909 by the German company Beiersdorf AG. The name 'Labello' is derived from the Latin words 'labium' (lips) and 'bellus' (beautiful), perfectly capturing the brand’s mission. It became famous for inventing the sliding stick applicator, which revolutionized the lip balm industry by making application cleaner and more convenient.

Today, Labello remains under the ownership of Beiersdorf AG, headquartered in Hamburg, Germany. While the brand is mostly marketed under the Labello name in Europe and other select regions, identical products are often sold under the 'Nivea Lip Care' labels in markets like the United States and the United Kingdom. Manufacturing primarily takes place in Germany, though various production facilities across the globe handle regional supply chains to ensure global availability of its iconic blue-tubed 'Original' balm and various flavored variants.

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