Choceur Caramel Chocolate

Choceur — origin, manufacturing and ownership

Choceur is ALDI’s private‑label chocolate brand and the photographed item is a Choceur Caramel chocolate bar (milk chocolate with a caramel filling). The Choceur name is used across ALDI stores to denote the chain’s affordable, European‑style chocolate range and often carries ethical sourcing marks such as Fairtrade on some SKUs.

Production and sourcing

Choceur products are manufactured by multiple contract producers and co‑packers for ALDI rather than a single dedicated factory. In Europe many Choceur lines are produced by Belgian/German chocolate manufacturers (and ALDI cites European chocolatiers for the range), while in other markets ALDI contracts regional manufacturers for local supply. As a result Choceur items are produced in multiple countries depending on the SKU and retail region.

Brand and company ownership

The Choceur brand was created as an ALDI private label (ALDI is a German company) and remains owned and managed by the ALDI group. ALDI operates globally through regional subsidiaries (for example ALDI U.S. handles distribution in the United States). ALDI retains ultimate ownership of the Choceur brand and sources product manufacturing via third‑party suppliers and co‑packers.

Notes on certifications and makers

Some Choceur products carry sustainability certifications (Fairtrade, Rainforest Alliance or similar) and quality awards on packaging. Specific production credits may vary by product and batch—ALDI uses different contract manufacturers (examples include specialist chocolate producers in Belgium or regional confectionery firms) so the country of manufacture should be checked on the individual package for precise origin information.