FÄRSKING Granola Blåbär & Jordgubb

Brand & Product Overview

FÄRSKING Granola Blåbär & Jordgubb is a Swedish granola (breakfast cereal) flavored with blueberry and strawberry. The product is sold in a 375 g pack and is marketed as a crunchy, high-fibre granola with no added sugar. The packaging and product pages identify it explicitly as a Färsking granola variant.

Origin & Manufacturing

Färsking is a Swedish brand that was founded in Helsingborg (original founders Amanda Larsson and Calle Rosengren). The product is manufactured and marketed primarily in Sweden and is presented on the brand website and company footer as part of the Evanoff Group / Evanoff Food AB structure, indicating Swedish production and corporate home.

Ownership & Distribution

Originally launched by the Färsking founders, the brand now appears under the corporate umbrella of Evanoff Group (operated via Evanoff Food AB). Evanoff Food AB functions as the company handling the brand’s commercial activities (imports, distribution and brand management). In the Nordic retail market Färsking has worked with distribution partners (for example Conaxess Trade and Movement Group historically) to reach grocery and convenience channels.

Practical Notes

• Product: Färsking Granola Blåbär & Jordgubb (375 g).
• Category: Food – Granola (breakfast cereal).
• Manufacturing: Sweden.
• Brand origin: Sweden; founded in Helsingborg.
• Current owner/operator: Evanoff Group AB / Evanoff Food AB (Sweden).