madeometer

Made O'Meter

Discover where a brand or product originates

Trygg-Hansa (insurance brand)

ownerTryg A/S (operating via Tryg Forsikring A/S) (Denmark)
originSweden
manufacturedPrimarily in Sweden, but operations and legal ownership are managed by Tryg (Denmark)

Brand origin and business overview

Trygg‑Hansa is a historic Swedish insurance brand formed through the 1971 merger of older Swedish insurers and is primarily known for non‑life (property & casualty) and personal insurance products marketed in Sweden. (de.wikipedia.org)

Ownership and group structure

In 2021–2022 Tryg A/S acquired RSA’s Swedish and Norwegian businesses (which included Trygg‑Hansa) as part of the RSA transaction; since then Trygg‑Hansa has been operated within the Tryg Group. Tryg completed the legal separation and consolidation of the Scandinavian businesses during 2021–2022. (tryg.com)

Legal and operational footprint

Trygg‑Hansa continues to operate as the Swedish market brand and is run as a branch/filial tied to Tryg’s group legal structure in the Nordics; local operations, customer service and regulation remain Sweden‑facing even though ultimate ownership and group management are headquartered in Denmark. Mergers and alignment with other Tryg‑owned Swedish brands (e.g., Moderna Försäkringar) have been announced and implemented as part of Tryg’s Swedish strategy. (modernaforsakringar.se)

disclaimer

poweredBy