House of Lola — origin, manufacturing and ownership

House of Lola is a Scandinavian women's-fashion brand launched in 2008 by founders Anna Eklund and Lottis Sparrman under the operating company Happydress AB. The label built its reach in Sweden and Finland through a mix of direct/webshop sales and a home-party/independent seller model.

Manufacturing: House of Lola’s collections have been produced in selected European factories; the brand describes its production as taking place in Europe rather than being tied to a single country. As a result, manufacturing is carried out across multiple European locations depending on the collection and supplier relationships.

Ownership and trademark history: The HOUSE OF LOLA word mark was filed in the EU in 2014 and registered in 2015. Trademark records show proprietor/ownership activity and a reported transfer event in early 2023; current trademark registrant records list The Shirt Factory International AB (Uppsala, Sweden) as the proprietor. Operationally, Happydress AB was the original company behind the brand; that company publicly entered insolvency/receivership in late 2022, after which brand and trademark ownership/registration activity was recorded under The Shirt Factory International AB.

Practical summary: House of Lola is a Swedish-origin womenswear brand (founded 2008) originally run by Happydress AB, manufactured across multiple European factories, and with the HOUSE OF LOLA trademark currently registered under The Shirt Factory International AB (Sweden). Subsidiary/operational activity historically included Happydress AB and a network of independent Nordic sellers; where product availability continues, distribution is primarily through Nordic webshops and reseller channels.