Made O'Meter
Discover where a brand or product originates
Birds Eye traces back to Clarence Birdseye, an American inventor who developed commercial quick-freezing methods in the 1920s and established the company that became Birds Eye — the brand’s origins are in the United States. (birdseye.com)
Today Birds Eye exists as a regional global frozen-food brand: in the United States the Birds Eye brand is owned and managed by Conagra Brands (Conagra acquired Pinnacle Foods, the previous U.S. owner, in 2018); in Europe Birds Eye is part of Nomad Foods’ portfolio (Nomad acquired the Iglo/Birds Eye businesses in Europe); and in Australia the Birds Eye brand is owned/operated by Simplot Australia (a local subsidiary of the J.R. Simplot Company). (conagrabrands.com)
Manufacturing and packaging occur in multiple countries and regions. Conagra operates dedicated frozen‑vegetable and meal processing facilities supporting Birds Eye in the U.S. (for example, Conagra’s Waseca, Minnesota facility supports Birds Eye production), Nomad Foods runs multiple production sites across Europe for Birds Eye/Iglo products, and Simplot operates frozen‑food manufacturing sites in Australia (including facilities such as Devonport and others) for local Birds Eye SKUs. Because production is regionalized to serve local markets and supply chains, the correct manufacturing designation is "Multiple countries." (careers.conagrabrands.com)
Report a bug/Feedback
disclaimer
poweredBy