Dorset Cereals breakfast cereals

Overview

Dorset Cereals is a British premium breakfast-cereal brand producing muesli, granola and porridge-style cereals sold in retail and exported internationally. (en.wikipedia.org)

Manufacturing & Location

The company is based in Dorset, England, and manufactures its cereals in Dorset (historically at Poundbury and with plans/moves relating to Poole-area production sites), keeping production in the county. (en.wikipedia.org)

Brand origin & history

Dorset Cereals was founded in 1989 by Terry Crabb and grew from a small local operation into an exporter with an upmarket positioning and multiple product lines (muesli, porridge, granola). (en.wikipedia.org)

Ownership & corporate details

The Dorset Cereals brand was acquired by Associated British Foods (ABF) through its Jordans/Ryvita group (ABF Grain Products Limited) in a deal announced in 2014; Dorset Cereals now operates as a division within ABF’s grain/consumer foods structure. ABF is a UK-headquartered multinational food processing and retailing group. (foodmanufacture.co.uk)

Notes

Dorset Cereals remains positioned as a British-made, premium cereal brand with manufacturing retained in Dorset while distribution/export extends internationally. (en.wikipedia.org)