Wasa Knäckebröd (Crispbread)

Brand origin and history

Wasa (Wasabröd) was founded in Sweden in 1919 and grew into the world’s largest producer of traditional Scandinavian crispbread (knäckebröd). (en.wikipedia.org)

Manufacturing and distribution

Wasa crispbreads are produced in multiple production sites, with the principal bakeries long-established in Filipstad, Sweden and Celle, Germany; the brand supplies markets across Europe and North America. (wasa.com)

Ownership and corporate structure

Wasabröd has been owned by the Barilla Group since 1999; Barilla (Barilla Alimentare S.p.A.) is headquartered in Parma, Italy and is the ultimate owner of the Wasa brand. Barilla operates Wasa through its bakery division and maintains regional subsidiaries and distributors (including Wasa North America) for local markets. (prnewswire.com)

Summary

In practice, Wasa knäckebröd is a Swedish-origin crispbread brand produced in multiple countries (notably Sweden and Germany) and ultimately owned by the Italian Barilla Group. Manufacturing occurs at Barilla-operated bakeries (Wasabröd AB) that supply global markets under the Wasa brand. (prnewswire.com)