Estrella AB (snacks)

Overview

Estrella is a Swedish snack brand that introduced ready-made popcorn and potato chips production to Sweden in the late 1950s; the company notes its first chip production began in 1957. (estrella.se)

Manufacturing & Locations

Estrella’s factory and head office are located in Angered (Gothenburg area), Sweden, and the brand’s operations supply a broad range of savory snacks (chips, popcorn, nut products, cheese-flavored snacks, lentil chips, etc.). Production for the broader Estrella/Maarud group is carried out primarily in Sweden but also in other Nordic and Baltic facilities (notably Norway and Lithuania). (estrella.se)

Ownership & Corporate Structure

Estrella is part of the Estrella Maarud group and was acquired into the Intersnack Group in May 2014; since that acquisition Estrella has been integrated into Intersnack’s European savory-snack portfolio. Intersnack is headquartered in Düsseldorf, Germany, and functions as the ultimate owner and operator of many local snack brands across Europe. Locally, Estrella AB appears in company registries as a subsidiary under Intersnack’s group structure (Intersnack International BV noted as parent in business listings). (mergr.com)

Short summary

Estrella AB is a Swedish-origin snack brand (founded/registered mid-20th century and starting chip production in 1957) with primary manufacturing in Sweden (Angered) and additional production capacity across the Nordics/Baltics. The brand is owned by the Intersnack Group (headquartered in Düsseldorf, Germany) following the 2014 acquisition of Estrella Maarud into Intersnack’s portfolio. (estrella.se)