Fairy - Dishwashing Liquid (Ultra Poder «Más rápido»)

Overview

Fairy is a long-established British dishwashing brand now marketed as a P&G household cleaning product. The pictured bottle shows the Spanish-market variant labelled “Ultra Poder” with the claim “Más rápido”, indicating this is the concentrated/fast-acting manual dishwashing liquid sold in Spanish-speaking markets.

Brand origin and history

Fairy originated in the United Kingdom (the brand dates back to the late 19th/early 20th century) and was originally associated with Thomas Hedley Co., a Newcastle-upon-Tyne manufacturer. The brand was acquired by Procter & Gamble in the early 20th century and has since been developed and marketed globally under P&G ownership.

Manufacturing and distribution

Fairy dishwashing liquids are manufactured in multiple countries to serve regional markets. P&G operates production and packaging sites across Europe (historically including UK sites such as West Thurrock) and uses regional factories or contract manufacturers for local market supply. The Spanish-labelled bottle suggests the product in the photograph is produced or packaged for the Spanish market, but production can occur in various P&G facilities depending on supply-chain and distribution arrangements.

Ownership and corporate structure

The ultimate owner of the Fairy brand is Procter & Gamble, an American multinational headquartered in the United States. P&G markets Fairy through its regional subsidiaries (for example Procter & Gamble España for Spain and P&G UK for the United Kingdom), which act as local distributors and regulatory responsible parties.

Practical note

Barcode information was not visible in the provided image. If a precise manufacturing country (single factory) is required, a clear photograph of the full back label (where "fabricado en" / "made in" is printed) or the barcode/packaging code will generally show the exact production location or allow a more specific determination.