Weetabix Original (12-pack)

Product and category

Weetabix Original is a whole‑grain wheat biscuit breakfast cereal sold in packs (this image shows a 12‑pack variant). It is a ready‑to‑eat cereal typically served with milk or yogurt and fruit. (en.wikipedia.org)

Manufacturing and distribution

Weetabix biscuits are primarily manufactured in the United Kingdom (Burton Latimer and nearby Northamptonshire mills) and the company exports to many countries; production for North American markets is also carried out in Canada (Cobourg, Ontario). Therefore production is primarily UK‑based but the brand operates additional manufacturing for North America. (weetabix.com)

Brand origin and ownership

The Weetabix brand and company were established in the UK (Weetabix Limited began production in Burton Latimer in 1932). Ownership is currently held by Post Holdings, Inc., which acquired Weetabix from Bright Food/Baring in 2017; Weetabix Limited continues to operate as the local subsidiary responsible for UK manufacturing and exports. (en.wikipedia.org)