Eldorado Rapsolja

Brand origin and product overview

Eldorado is a long‑standing Nordic private‑label brand established through the United Nordic purchasing alliance in the late 1960s and later developed and managed within the Axfood group and its logistics arm, Dagab. (unitednordic.com)

Manufacturing and sourcing

Eldorado food products, including edible oils like rapsolja (rapeseed/canola oil), are sourced and manufactured by contract suppliers in Europe; many Eldorado oil products sold in Sweden list Lithuania as the country of origin, while procurement and packing can vary by SKU and production run, so supply is effectively regional/European. (mathem.se)

Ownership and distribution

The ultimate owner and steward of the Eldorado private label is Axfood AB (headquartered in Sweden), which manages product specifications, quality assurance and distribution through Dagab and its retail chains (Willys, Hemköp, City Gross, etc.). Axfood positions Eldorado as a value/discount private label while overseeing supplier relationships and logistics. (axfood.com)

Practical note for data systems

For cataloguing purposes: list manufacturing as “Primarily in Lithuania, but also produced in other locations” to reflect common EU contract manufacturing patterns for Eldorado edible oils; record the brand owner as Axfood AB and the supplier/distributor role as Dagab Inköp & Logistik AB.