Femilet – women's lingerie

Brand origin and identity

Femilet is a Danish lingerie brand with roots dating back to 1923 and historically operated as Femilet A/S in Denmark. (crunchbase.com)

Acquisition and brand positioning

In 2010 Femilet was acquired by the French Groupe Chantelle (Chantelle Lingerie); since then some Femilet collections have been positioned and marketed alongside Chantelle group lines (for example product ranges referenced under the Chantelle/Chantelle EasyFeel ecosystem). (femilet.dk)

Manufacturing and production footprint

Femilet products are produced in multiple countries rather than a single manufacturing location. Groupe Chantelle—Femilet’s parent—uses production and supplier networks across Europe and Asia; Chantelle-labelled products are commonly shown as made in countries such as Thailand and Vietnam (examples from retail product origin labels), reflecting the group’s multi-country production footprint. (barenecessities.com)

Ownership and corporate headquarters

The ultimate owner is Groupe Chantelle, a long-established family-owned French lingerie group (founded 1876) headquartered in the Paris region (Cachan). Groupe Chantelle remains the corporate parent responsible for design, brand strategy and global distribution for Femilet. (en.wikipedia.org)

Local operations and distribution

Femilet continues to operate with Danish offices and retail operations (Femilet A/S / Femilet et Chantelle presence in Denmark), functioning as the group’s Scandinavian brand within Groupe Chantelle’s portfolio. (trustpilot.com)