H&M clothing

H&M, or Hennes & Mauritz, is a global fast-fashion powerhouse with its roots in Sweden. The brand was founded in 1947 by Erling Persson as a women's clothing shop named 'Hennes'. It later expanded into menswear and home goods following the 1968 acquisition of Mauritz Widforss. Today, H&M is known for its democratic design philosophy, aiming to make fashion affordable and sustainable for a global audience.

Production for H&M products is incredibly vast, spanning over 30 countries. The majority of manufacturing occurs in Asian hubs such as Bangladesh, China, and India, which together account for a significant portion of its total volume. Bangladesh is particularly critical for bulk production of knitwear and basic apparel, while China often handles more technical and complex garments. Smaller premium collections are occasionally produced in European locations like Portugal and Italy.

As of 2026, the brand remains under the ultimate control of the Persson family through H & M Hennes & Mauritz AB, which is publicly traded on the Nasdaq Stockholm. The family maintains a decisive voting majority through their holding company, Ramsbury Invest AB, ensuring long-term continuity in strategic direction and sustainability initiatives.