PureGym

PureGym is a British health and fitness club chain that pioneered the low-cost, no-contract gym model in the United Kingdom. Founded in 2009, it has grown to become the UK's largest gym operator by membership, offering 24-hour access and high-quality equipment at affordable price points. The brand focuses on removing barriers to exercise for the general public.

Over the years, PureGym has expanded its footprint through organic growth and strategic acquisitions, including the purchase of LA Fitness. In 2017, the company was acquired by the American private equity firm Leonard Green & Partners. This ownership supported further international expansion, including the acquisition of the Danish fitness chain Fitness World in 2020. Today, the brand operates hundreds of venues across multiple European countries and continues to influence the global fitness landscape with its technology-driven membership model.