Tony's Chocolonely Chocolate Bar

Tony's Chocolonely is a Dutch confectionery brand founded in 2005 by investigative journalist Teun van de Keuken (Tony). The brand was established with the explicit mission of making 100% slave-free chocolate the industry standard. After investigating child labor and modern slavery in the cocoa supply chain, the founder decided to create a brand that ensures fair pay and ethical labor practices throughout its production cycle.

While the brand's headquarters and administrative operations are based in Amsterdam, Netherlands, the physical production of the chocolate bars primarily takes place in Belgium, specifically at the Alprose and Kim's Chocolates facilities. The brand is famous for its unequally divided chocolate bars, which serve as a visual metaphor for the inequality in the global cocoa industry. The company remains majority-owned by institutional investors led by Verlinvest, maintaining its status as an independent social enterprise focused on corporate responsibility and trade reform.