Skruf Snus

Skruf Snus was founded in 2002 by friends Adam Gillberg and Jonas Engwall with the goal of creating a high-quality snus that challenged the long-standing market monopoly in Sweden. The brand quickly gained popularity due to its focus on premium ingredients and modern packaging design. The specific product shown is 'Skruf No. 33 Lös', which is a traditional loose snus with a strong nicotine profile.

In 2005, the brand was partially acquired by Imperial Brands (formerly Imperial Tobacco), who later took full ownership. Despite the international ownership, Skruf remains strongly rooted in its Swedish origins. The production is concentrated in Sävsjö, Sweden, where the company maintains a modern manufacturing facility to ensure the traditional Swedish snus craft is preserved while meeting global quality standards.