Fjällräven Logo Hoodie M

Fjällräven, meaning 'Arctic Fox' in Swedish, is a Swedish brand specializing in outdoor equipment and clothing. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, the company is renowned for its durable and functional products, including backpacks, jackets, and other outdoor gear. The brand's logo features an Arctic fox, symbolizing resilience in harsh environments. In 2014, Fjällräven became a subsidiary of Fenix Outdoor International AG, a Swiss-based company listed on the Stockholm Stock Exchange. The brand's products are manufactured in multiple countries, including China and South Korea, reflecting its global production strategy. Fjällräven's commitment to quality and sustainability has made it a popular choice among outdoor enthusiasts worldwide.