Terea Amber for IQOS Iluma

Terea is a brand of specially designed tobacco heating sticks used exclusively with the IQOS ILUMA induction heating system. This specific variant, Terea Amber, is designed for adult smokers looking for a smokeless alternative to traditional cigarettes. The product features a built-in stainless steel heating element that works with the device's induction technology, meaning the tobacco is heated rather than burned, significantly reducing the levels of harmful chemicals compared to cigarette smoke.

The Terea brand is part of Philip Morris International's (PMI) 'Heat-not-Burn' portfolio. While the brand was originally conceptualized in Switzerland at PMI's global research and development center, manufacturing occurs at several high-tech facilities across the globe, with major production hubs in Italy, Greece, and South Korea to serve international markets. As of 2026, Philip Morris International remains the ultimate owner, leading the global transition toward a smoke-free future through large-scale investment in reduced-risk products.