YES Max Power Dishwashing Liquid

YES is a leading brand of dishwashing detergent primarily marketed in Sweden and Norway. It was launched in Sweden in 1961 by Procter & Gamble and has since become one of the most recognized household brands in the region. YES is the Nordic counterpart to the global brand Fairy, which originated in the United Kingdom in 1898 under the Thomas Hedley Co. before being acquired by P&G in 1927.

While the YES brand is deeply rooted in the Swedish market, its modern production is part of Procter & Gamble's global manufacturing network. Products sold in the Nordic region are typically manufactured in various European facilities, including those in the United Kingdom and Belgium, to serve the international market efficiently. The brand is consistently ranked as a market leader for its grease-cutting performance and often carries the Nordic Swan Ecolabel.

Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G), headquartered in Cincinnati, Ohio. Locally, the brand is managed through Procter & Gamble Sverige AB, ensuring its dominant presence in Swedish kitchens.