Häagen-Dazs Vanilla Ice Cream

Häagen-Dazs is an American ice cream brand founded in 1960 by Reuben and Rose Mattus in The Bronx, New York City. The brand was created with the aim of producing high-quality, super-premium ice cream using simple, natural ingredients. The name 'Häagen-Dazs' was an invented pseudo-Scandinavian phrase, chosen to evoke a sense of European craftsmanship and quality. In 1983, the brand was acquired by the Pillsbury Company, which later became part of General Mills. In 2016, Froneri, a joint venture between Nestlé and PAI Partners, acquired the Häagen-Dazs brand. Froneri is headquartered in the United Kingdom and operates globally, producing Häagen-Dazs ice cream in multiple countries, including the United States, France, and Japan. The brand is known for its rich and creamy texture, offering a variety of flavors made with high-quality ingredients. Häagen-Dazs products are available in over 90 countries, with dedicated retail outlets in more than 40 countries, including France, China, Mexico, Thailand, and the UAE. The brand emphasizes sustainability and is working towards making its packaging reusable or recyclable by 2025.