Havrefras Original

HavreFras is a iconic Scandinavian breakfast cereal known for its unique, crunchy oat pillows. The brand was originally launched in 1959 by the Danish company OTA, which later became a centerpiece of cereals in the Nordic region. Its name combines the Swedish word for oat (havre) with a description of its crispness (fras). Over the decades, it has established itself as a staple on breakfast tables across Denmark, Sweden, and Norway.

Currently, the brand is owned by PepsiCo, which acquired the cereal division from Quaker Oats. Quaker itself had taken over OTA in earlier decades. While the brand is under an American parent company, its production remains deeply rooted in Scandinavia to serve the local markets. The product is frequently produced in Denmark, adhering to the high standards of the Nordic Keyhole nutrition label.