Fairy Max Power dishwashing liquid

Fairy is a legacy brand of dishwashing liquid originally founded in the United Kingdom during the 19th century by Thomas Hedley & Co. It has since become a global household name, known for its longevity and concentrated cleaning power.

Today, the brand is owned by the American multinational consumer goods corporation, Procter & Gamble (P&G). While the brand has British roots, its products are manufactured across various global locations to serve different regional markets. In Europe, production is often centralized in large industrial facilities in countries like Belgium or the United Kingdom. Ownership remains securely within the P&G portfolio through 2026 and beyond, managed locally by regional subsidiaries.