Cloetta Juleskum

Cloetta Juleskum is a traditional Swedish marshmallow candy shaped like Santa Claus, introduced in the 1930s. It has become a staple in Swedish Christmas celebrations, with its soft, fluffy texture and strawberry flavor. Each year, Cloetta releases limited-edition flavors, such as Orange Caramel in 2025, adding variety to this festive treat. Despite being a seasonal product, Juleskum ranks as the fourth best-selling candy in Sweden annually. Manufactured by Cloetta AB, a Swedish confectionery company established in 1862, Juleskum continues to be a beloved part of Swedish holiday traditions.