L'Oréal Paris Elvital Color Vive Shampoo

L'Oréal Paris is a well-established brand in the beauty industry, originating from France. The Elvital line, particularly the Color Vive Shampoo, is designed to protect and maintain color-treated hair. L'Oréal, the parent company, has a global presence and manufactures its products in multiple countries to meet the demands of various markets. The shampoo is formulated with Vitamin C and UV filters to enhance color longevity, making it a popular choice among consumers looking to preserve their hair color.