Jolly Rancher Hard Candy

Jolly Rancher is an iconic American candy brand known for its vibrant flavors and long-lasting hard candies. The brand was originally founded in Golden, Colorado, in 1949 by Bill and Dorothy Harmsen. Named after the 'Jolly Rancher' hotel they also operated, the company initially focused on ice cream and chocolates before realizing that their uniquely flavored hard candies were the true breakout success due to their ability to withstand the heat.

Over the decades, the brand underwent several ownership changes. It was first acquired by Beatrice Foods in 1966 and later by Leaf, Inc. in 1983. Today, Jolly Rancher is a staple brand in the global snack portfolio of The Hershey Company. While the brand is quintessentially American in identity, its manufacturing facilities are strategically located across North America, including major production sites in Canada and Mexico, to serve its vast international market.