Fjällräven outdoor clothing and equipment

Fjällräven, meaning 'The Arctic Fox' in Swedish, is a Swedish brand specializing in outdoor equipment, primarily clothing and backpacks. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, the company began by creating durable backpacks and has since expanded its product range to include tents, sleeping bags, and other outdoor gear. In 2014, Fjällräven became a subsidiary of Fenix Outdoor International AG, a Swiss-based company listed on the Stockholm Stock Exchange. Fenix Outdoor International AG owns several brands, including Fjällräven, Hanwag, and Primus. The company is committed to sustainability and has been recognized as Sweden's most sustainable brand in the 'Clothes and Fashion Brands' category for four consecutive years. Fjällräven's products are manufactured in multiple countries, including China and South Korea, and the company has a global presence with stores in over 70 countries. The brand is known for its iconic Kånken backpack, introduced in 1978, and its G-1000 fabric used in many of its products. Fjällräven also organizes outdoor events like Fjällräven Classic and Fjällräven Polar to encourage people to engage with nature.