Fjällräven Outdoor Equipment

Fjällräven, meaning 'The Arctic Fox' in Swedish, is a Swedish brand specializing in outdoor equipment, primarily clothing and backpacks. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, the company began by creating the first commercially made external-framed backpack. Over the years, Fjällräven has expanded its product range to include items like the Greenland jacket and the Kånken rucksack. In 2014, Fjällräven became a subsidiary of Fenix Outdoor International AG, a Swiss-based company listed on the Stockholm Stock Exchange. Fenix Outdoor International AG owns several brands, including Fjällräven, Hanwag, and Primus. As of 2026, Fjällräven continues to operate under the ownership of Fenix Outdoor International AG, with a focus on producing functional, durable, and timeless outdoor gear. The brand is recognized for its commitment to sustainability and responsible practices towards nature, animals, and people.