Zwift

Zwift is a virtual fitness platform that combines gaming technology with physical training, allowing users to engage in cycling and running activities within immersive 3D virtual worlds. Founded in 2014 by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin in California, Zwift has grown to become a leading platform in the virtual fitness industry. The company has expanded its offerings to include various virtual worlds, such as Watopia, London, New York, and Paris, providing users with diverse environments for their workouts. In September 2020, Zwift secured a $450 million investment led by KKR, aiming to further develop its platform and bring Zwift-designed hardware to market. The company has also been actively involved in professional cycling events, including sponsoring the Tour de France Femmes and Paris-Roubaix Femmes races, and hosting the UCI Cycling Esports World Championships. As of January 2026, Zwift continues to innovate in the virtual fitness space, offering a unique blend of gaming and physical training experiences to a global community of users.