L’Oréal is a globally recognized leader in the beauty industry, with its historical roots dating back to 1909 when Eugène Schueller founded the French Harmless Hair Colouring Company. The brand's journey began with a single hair dye innovation and has since evolved into a vast empire of cosmetics, fragrances, and dermatological solutions.

Today, the brand operates as a powerhouse of innovation, investing heavily in research and technology. While its soul and headquarters remain in France, L’Oréal’s production is highly decentralized. The company maintains over 40 factories worldwide, strategically located in France, Germany, the United States, China, Brazil, and Indonesia to serve local markets efficiently. As of 2026, the L’Oréal Group remains the ultimate owner of its namesake brand, maintaining its status as a publicly-traded entity with the Bettencourt Meyers family holding a significant anchor stake.

L’Oréal Paris