Björn Axén hair care products

Björn Axén is a renowned Swedish brand specializing in professional hair care products and services. Established in 1963 by the legendary hairdresser Björn Axén, the brand has been synonymous with expertise, creativity, and quality in the world of hair care. The company operates exclusive hair salons in Stockholm and Gothenburg, offering a range of premium hair care services and products. In 1984, the brand expanded its offerings by launching its own line of hair care products, which have since become a staple in the Scandinavian market. The brand's commitment to innovation and quality is evident in its diverse product lines, including the 'Moisture' series launched in 2023, featuring products with deep-acting and moisturizing hyaluronic acid, and the 'Curl' series introduced in 2025, designed to nourish and define natural curls. Under the leadership of CEO Johan Hellström, who took over after the founder's passing in 1993, Björn Axén has expanded its presence beyond Sweden, offering products in various international markets, including the Netherlands, Germany, Spain, and China. The brand has also collaborated with international designers and participated in events like Paris Couture Week, showcasing its products and services on a global stage. Despite its growth and international presence, the brand remains privately held and continues to operate under the leadership of CEO Johan Hellström, who took over after the founder's passing in 1993. The company's headquarters are located in Stockholm, Sweden, and it continues to operate under the leadership of CEO Johan Hellström, who took over after the founder's passing in 1993. The brand's commitment to quality and innovation has solidified its position as a leader in the Scandinavian hair care industry, offering sustainable and high-quality products for all hair types.