First Price Parboiled Rice

First Price is a private label brand owned by Dagrofa A/S, a Danish company that specializes in grocery retail. The brand offers a range of affordable food products, including parboiled rice, which is packaged in convenient portions. The Salling Group, which owns Dagrofa, is one of the largest retail companies in Denmark, ensuring that First Price products are widely available across the country. The rice is likely sourced from multiple countries, reflecting the global supply chain for food products.