Coccolino Fabric Softener

Coccolino is a renowned brand of fabric softeners, originally launched in Italy by Unilever Italia S.r.l., a subsidiary of the multinational company Unilever PLC. The brand is recognized for its iconic bear mascot and has been a significant player in the fabric softener market. Over the years, Coccolino has introduced various innovations, such as the first concentrated liquid softener in 1983 and the eco-refill pouch format in 2013. The brand's products are manufactured in multiple countries, including Italy, to meet global demand. Unilever PLC, headquartered in the United Kingdom, is the ultimate owner of the Coccolino brand, overseeing its global operations and product development. Unilever Italia S.r.l. serves as the local subsidiary responsible for the brand's activities in Italy and surrounding regions.