Coccolino Fabric Softener

Coccolino is one of the world's most recognizable fabric softener brands, primarily distinguished by its iconic teddy bear mascot. The brand originated in Italy in 1978, where it was launched as the first fabric softener specifically designed for washing machines. Its name is derived from the Italian word 'coccole,' which means 'cuddles,' reflecting the product's promise of softness.

Today, the brand is owned by the British multinational consumer goods giant Unilever. Under Unilever's management, the brand has been expanded globally, although it is marketed under different regional names; for instance, it is known as Snuggle in the United States and Mimosín in Spain.

Manufacturing for Coccolino is decentralized, with production facilities spread across multiple countries—particularly in Europe—to efficiently serve local markets such as Italy, Hungary, Poland, and Romania. While its cultural and historical heart remains in Italy, it is now a cornerstone of Unilever’s international Home Care portfolio.