Fairy Washing Up Liquid

Fairy is one of the most recognized household cleaning brands globally, particularly famous for its concentrated hand dishwashing liquid. Originally launched in the United Kingdom in 1898 by Thomas Hedley & Co. of Newcastle upon Tyne, the brand was built on the foundation of high-quality soaps and detergents. Its iconic green liquid became legendary in British household culture, supported by the long-running 'Mild Green Fairy Liquid' jingle and the 'walking baby' logo.

In 1930, the brand's original manufacturer, Thomas Hedley & Co., was acquired by the American multinational consumer goods giant Procter & Gamble (P&G). Since then, Fairy has grown into a cornerstone of P&G's global portfolio. While it is marketed as Fairy across Europe, the Middle East, and parts of Asia, the same liquid technology is sold under the 'Dawn' brand in North America and 'Yes' in Scandinavia.

Manufacturing for the UK and Irish markets is historically centered at P&G's London Plant in West Thurrock, Essex, which has been operational since 1940. However, due to its status as a global brand, production is distributed across multiple international facilities to meet regional demand. As of 2026, the brand remains under the ultimate ownership of Procter & Gamble, headquartered in Cincinnati, Ohio, USA.