Prima Prix

Prima Prix is a private label brand owned by Salling Group A/S, a leading Danish retail company. The brand offers a variety of frozen ready meals, including pizzas, lasagnas, and other convenience foods. These products are manufactured in multiple countries, with production facilities located in Denmark and other European countries. The brand is primarily targeted at the Danish market, providing affordable and convenient meal options for consumers. Salling Group A/S manages the distribution and marketing of Prima Prix products through its various supermarket chains, ensuring quality control and brand consistency across all offerings.