Kaba der Plantagentrank

Kaba der Plantagentrank is a renowned instant cocoa drink mix that originated in Germany. The brand was introduced in 1929 by Ludwig Roselius, the founder of Kaffee HAG, a company known for its coffee products. The name 'Kaba' is derived from the German words 'Kakao' (cocoa) and 'Bananenpulver' (banana powder), reflecting its original composition. Over the years, Kaba has become a household name in Germany, often used generically to refer to instant cocoa drinks. In 2020, the brand underwent a redesign and now carries the tagline 'Das Original' (The Original). Initially, Kaba contained 30% cocoa powder, but its composition has evolved over time. The product is primarily manufactured in Germany, with production also taking place in other locations. In 2020, the brand was acquired by Krüger GmbH & Co. KG, a German company specializing in instant beverages, including coffee and cocoa products. Krüger GmbH & Co. KG is headquartered in Bergisch Gladbach, Germany. Prior to this acquisition, Kaba was part of Mondelēz International, a global snack and beverage company. The brand's iconic packaging features four stylized palm trees, symbolizing warmth and the tropics, aligning with its exotic appeal. Over the decades, Kaba has been marketed with various slogans and characters, such as the 'Plantagenbär' (Plantation Bear) named Berry, aiming to connect with children and families. Despite changes in ownership and branding, Kaba remains a beloved product in Germany, cherished for its rich cocoa flavor and nostalgic value.