Octopus Energy

Octopus Energy is a major global energy supplier and technology group that entered the UK market in 2016. It was founded to disrupt the legacy energy sector by using advanced data and technology to manage renewable energy more efficiently. The brand is best known for its proprietary 'Kraken' technology platform, which automates energy management and allows for innovative 'Agile' tariffs that track wholesale energy prices in real-time.

While the company provides gas and electricity services primarily in the United Kingdom, it has expanded rapidly into international markets including Germany, Italy, France, Spain, the US, and Japan. Its manufacturing or 'production' component revolves around the generation of renewable energy through its generation arm, which manages one of Europe’s largest portfolios of solar and wind assets.

The brand is held by the Octopus Energy Group, which remains headquartered in London. It is a privately held company with significant investment from major global players like Origin Energy, Tokyo Gas, and the Canada Pension Plan Investment Board, reflecting its status as a leading 'entetech' (energy technology) unicorn.