YES Original dishwashing liquid

YES is a prominent brand of dishwashing liquid specifically marketed in the Nordic region, primarily Sweden. It is the local branding for the global dish soap brand known as Fairy in the UK and Dawn in the USA. The brand was originally launched by the American multinational corporation Procter & Gamble, which continues to be the ultimate owner.

While the brand has a deep-rooted history in Sweden as the go-to dish soap since the 1960s, manufacturing today takes place in several strategic European locations. A significant portion of the production for the Northern European market occurs at Procter & Gamble's specialized manufacturing sites, notably in West Thurrock, United Kingdom, and other facilities in the EU. The brand remains a household staple known for its high concentration and effectiveness in grease removal.