Diadora sportswear and footwear

Diadora is an Italian sportswear and footwear brand established in 1948 by Marcello Danieli in Caerano di San Marco, Veneto. Initially specializing in mountain boots, the company expanded its product range to include running, tennis, and football shoes, as well as apparel. Over the decades, Diadora has been associated with high-quality craftsmanship and innovative designs, earning a global presence in over 60 countries. In 2009, Diadora was acquired by Geox S.p.A., an Italian footwear and apparel company known for its breathable 'shoe that breathes' technology. This acquisition allowed Diadora to leverage Geox's resources and expand its market reach. Today, Diadora continues to produce athletic footwear and apparel, combining traditional Italian craftsmanship with modern design and technology.