Now TV streaming service

Now TV is a subscription-based over-the-top streaming television service that was launched in the United Kingdom in 2012 by Sky Group, a British satellite television provider. The service offers both live streaming and video-on-demand content without requiring a long-term contract. Users can access various 'passes' for different types of content, such as movies, sports, and entertainment, on a pay-as-you-go basis. In 2018, Comcast Corporation, an American multinational telecommunications conglomerate, acquired Sky Group, thereby becoming the ultimate owner of Now TV. As a result, Now TV operates under Comcast's ownership, providing a diverse range of entertainment options to its subscribers across multiple countries.