Vivera plant-based meat alternatives

Vivera is a pioneering brand in the plant-based food industry, specializing in a wide range of meat alternatives including steaks, burgers, and mince. Founded in the Netherlands, the company has been at the forefront of the vegetarian and vegan movement since 1990, becoming one of the first and largest producers of plant-based products in Europe. The brand is known for its high-quality ingredients and its commitment to making meat-free living accessible and delicious for consumers worldwide.

Most Vivera products are manufactured at the company's dedicated production facilities in Holten, the Netherlands. This central production hub allows the brand to maintain strict quality control and innovate rapidly within the meat-substitute category. By focusing on sustainable production methods, Vivera aims to reduce the environmental footprint associated with animal-based protein consumption.

In 2021, Vivera was acquired by JBS S.A., one of the world's largest meat processing companies. This acquisition was part of a broader strategic shift by JBS to diversify its protein portfolio and expand its presence in the rapidly growing global plant-based market. Today, Vivera operates as a key component of the JBS plant-based business unit, benefiting from the parent company's extensive global distribution network and resources while maintaining its brand identity and Dutch roots.