Neat cleaning products

Neat (often styled as neat.) is a sustainable British cleaning brand founded in 2019 by Ryan McSorley and Josie Harfield, both of whom had extensive experience in the industry working for brands like Method and Ecover. The brand was established with a mission to eliminate single-use plastic and reduce the carbon footprint associated with transporting water. By offering concentrated cleaning formulas in small glass refills that consumers dilute at home using durable aluminium spray bottles, Neat significantly reduces the volume and weight of shipments.

Originally launched in the United Kingdom, the brand has grown rapidly through partnerships with major retailers such as Waitrose, Tesco, and Sainsbury's. It remains an independent, founder-led company, though it received significant backing from serial investor Giles Brook in 2021 to help scale its operations. The products are manufactured locally in the United Kingdom, adhering to B Corp standards of social and environmental performance. The brand focuses on vegan, cruelty-free, and plant-based biodegradable ingredients, positioning itself as a leader in the circular economy within the household care sector.