McCoy's Crisps

McCoy's is a prominent British brand of crinkle-cut potato crisps, famous for its thick ridges and intense flavor profiles. The brand was first introduced in 1985 and quickly established itself in the UK market with its distinctive 'The Real McCoy's' marketing campaign. It was originally developed as a premium, hearty snack aimed at providing a more substantial 'man-sized' alternative to standard thin-cut potato chips.

Historically, the brand was part of the United Biscuits portfolio, a major player in the British food industry. However, ownership underwent a significant shift when the snacks division was divested. Today, McCoy's remains a powerhouse in the United Kingdom's snack market, consistently ranking as the third-largest brand in the bagged snacks category.

In terms of corporate hierarchy, the brand is owned by KP Snacks, which itself is a subsidiary of the German-based Intersnack Group. While the manufacturing remains centered in the UK—utilizing local production facilities—the ultimate strategic and financial direction comes from its German parent company, which acquired the business to expand its footprint across Europe.