McCoy's Crisps

McCoy's is a popular brand of ridged potato crisps that has become a staple in the British snack market. Originally launched in 1985, the brand was created to offer a thicker, more flavorful alternative to standard potato chips, specifically marketed with its unique 'Man Crisp' advertising campaign for many years. It is widely recognized for its signature deep ridges and bold flavor profiles like Flame Grilled Steak and Salt & Malt Vinegar.

Throughout its history, the brand has seen shifts in corporate ownership. It was originally part of the United Biscuits portfolio, a major British food manufacturer. Over time, as the global snack market consolidated, the brand eventually became part of KP Snacks. Today, KP Snacks operates as a major subsidiary of the German-based Intersnack Group. While the ultimate ownership resides in Germany, the production of McCoy's crisps remains focused in the United Kingdom, specifically at manufacturing facilities in Teesside and Ashby-de-la-Zouch.