Showcase Cinemas

Showcase Cinemas is a prominent movie theater chain operating under various brand names, including Cinema de Lux, SuperLux, and Multiplex Cinemas. Founded in 1936 in Dedham, Massachusetts, it has grown to encompass 76 venues with nearly 1,000 screens across the United States, United Kingdom, Brazil, and Argentina. In the U.S., Showcase Cinemas operates 22 theaters, primarily in Massachusetts, New York, Rhode Island, and Ohio. Internationally, it manages 29 theaters in Brazil and 8 in Argentina. The company is known for offering a range of amenities, such as in-theater dining options, full-service restaurants, bars, and cafés, enhancing the movie-going experience. In 2020, Showcase Cinemas launched ShowcaseNOW, a video-on-demand service designed to complement its in-theater event cinema programming, offering a curated selection of films and events for home viewing. In 2021, the company partnered with EDY'S® Ice Cream to open Scoop Shops at select locations in Massachusetts and New York, providing customers with a variety of ice cream treats during their visits. In 2022, Showcase Cinemas expanded its presence with the opening of Showcase Cinema de Lux Hanover Crossing in Hanover, Massachusetts, featuring advanced amenities like an XPlus Laser Premium Large Format auditorium and fully powered recliners throughout. The company is committed to providing a safe and comfortable environment for movie-goers, implementing health and safety programs such as 'Be Showcase Safe' to ensure the well-being of its patrons and staff.