G-Star Raw Denim Jeans

G-Star Raw is a Dutch designer clothing company founded in Amsterdam in 1989 by Jos van Tilburg. The brand specializes in raw denim, offering unwashed and untreated denim products. In 1996, G-Star introduced the 'G-Star Elwood' jeans, featuring a 3D construction that shaped around the wearer's legs, marking a significant innovation in denim design. Over the years, G-Star has collaborated with various artists and designers, including Pharrell Williams, Walter Van Beirendonck, and Burna Boy, to create unique collections. In September 2023, WHP Global, a U.S.-based brand management firm, acquired a majority interest in G-Star Raw, aiming to expand the brand's global presence. Despite this acquisition, the brand continues to operate under its original name and maintains its headquarters in Amsterdam, Netherlands. G-Star Raw's products are manufactured in multiple countries, reflecting its global production strategy. The brand's commitment to innovation and quality has solidified its position in the fashion industry, particularly in the denim segment.