Desigual clothing

Desigual is a Spanish fashion brand founded in 1984 by Thomas Meyer in Barcelona. The brand is renowned for its distinctive, colorful, and creative designs that have gained international recognition. Over the years, Desigual has expanded its presence to 109 countries, operating 393 mono-brand stores and employing over 2,600 people worldwide, with 547 employees at its Barcelona headquarters. The company offers a wide range of products, including clothing, accessories, and shoes, catering to diverse fashion preferences. In 2025, Desigual introduced a premium line named 'Desigual Studio,' targeting women around 30 years old with a keen interest in fashion and the latest trends. This new line features high-quality materials and limited editions, aiming to reinterpret the brand's unique DNA and appeal to a more exclusive market segment. Despite facing challenges in recent years, including a decline in sales, Desigual continues to focus on innovation and sustainability. The company has been investing in modernizing its designs, rejuvenating its brand image, and expanding its digital presence to attract a younger audience. Additionally, Desigual has been implementing sustainability initiatives, such as reducing its carbon footprint and increasing the use of sustainable materials in its products, reflecting its commitment to environmental responsibility. The brand's clothing is primarily manufactured in Asia, particularly in China and India, while a portion is produced in Europe and the Middle East. This global manufacturing strategy allows Desigual to maintain a diverse and dynamic product range that resonates with fashion enthusiasts worldwide.