Haglöfs outdoor clothing

Haglöfs is a Swedish outdoor performance brand founded in 1914 by Wiktor Haglöf. Initially focusing on durable backpacks for loggers, the company has since expanded its product range to include outdoor clothing, footwear, backpacks, and accessories. Haglöfs operates in 28 markets through wholesale, e-commerce, and 12 own stores. The company collaborates with over 90 material suppliers and manufacturers across 17 countries. In July 2010, Haglöfs became a wholly owned subsidiary of the Japanese sportswear brand Asics, which acquired the company for $128.7 million. In December 2023, LionRock Capital Limited, a Hong Kong-based investment firm, acquired a 100% interest in Haglöfs from Asics, marking a new chapter in the brand's ownership. The brand is known for its commitment to sustainability, using eco-friendly materials and striving to reduce its environmental impact. Haglöfs' products are manufactured in multiple countries, reflecting its global supply chain and commitment to quality and sustainability.