Limiano Cheese

Limiano is a renowned Portuguese cheese brand established in 1959 by Mr. Américo Tavares da Silva in Ponte de Lima, Portugal. The brand quickly gained popularity for its distinctive flavor and texture, becoming a staple in Portuguese households. Over the decades, Limiano has expanded its product range to include various cheese forms, such as slices, balls, and snack pots, catering to diverse consumer preferences. In 1997, the brand introduced the iconic 'Ugly' campaign, featuring a caricature of the cheese to highlight its unique appearance and rich taste. This campaign resonated with consumers and solidified Limiano's position in the market. In 1999, Limiano pioneered pre-packaged cheese slices, offering convenience without compromising quality. The brand's commitment to innovation continued with the launch of the 'Pausa' snack pots in 2020, designed for on-the-go consumption and featuring a combination of cheese, dried fruits, and nuts. These developments reflect Limiano's dedication to meeting evolving consumer needs while maintaining its traditional roots. In 2026, Limiano operates under the ownership of Bel Group, a French multinational dairy company headquartered in France. Bel Group is recognized for its diverse portfolio of cheese products and its global presence in the dairy industry. Despite this ownership, Limiano continues to produce its cheese primarily in Portugal, ensuring the preservation of its authentic taste and quality. The brand's enduring success is attributed to its deep connection with Portuguese culture, consistent product quality, and responsiveness to consumer trends.